Search Engine Optimization

Joining the business world can open many new avenues of information and things to learn. Most people know how important a website is for the long-term success of their business. Those that do not have a website will always be at a disadvantage against their competitors who do. Not many are familiar with the many underlying processes that are at work determining webpage rankings and search results. An excellent analogy to compare it to would be the surface of the ocean. Plenty of activity on the surface, but how much more is going on beneath it with the currents, plant life, and animals that make it their home?

Your website is just the surface of information. Beneath it are the various processes that are analyzing it and deciding how it gets presented to the public. The industry dealing with those processes is known as Search Engine Optimization. SEO methods are specifically designed to make the most efficient use out of your website and what you have posted. SEO deals with things such as meta-tag clean up, image labeling, keyword relevance, and much more.

An important aspect of SEO to understand is that it is not a simple, one-shot benefit for your business. It will continue to benefit you years into the future provided the webpage is added to and maintained in a way that is SEO friendly.

Unless it was truly memorable, the average individual is not going to remember a commercial a year from now. Your website will be there for much longer. You will certainly want your targeted demographic actually finding you when looking for what you have to offer. SEO is the place to gain an edge. If five like websites all have the same message or product; the one that is most search engine friendly is going to be the one that turns up more. The reason being is that the search engines can tell the information is there more easily than the others.

The Benefits of our SEO Packages

White Hat Techniques Always

In the world of SEO there are two different kinds of techniques; White Hat and Black Hat. Every technique that is used in SEO generally falls into one of the two categories. White Hat methods are accepted by search engines as permissible ways to improve your efficiency. Black Hat methods involve unfair or shady activities for the sole purpose of generating traffic. We only use White Hat techniques to every website we service is in compliance. Using Black Hat methods will get the page penalized.

Always Total Transparency

We do not want you to have to guess at the actions we are taking on your behalf. We grant as complete transparency as possible so you can scrutinize what our team is doing for you. You will receive a Working and SERP Report every month. You will also receive a Link-Building and Popularity Report with our service.

Blogs tend to rank quicker!

The reason they tend to rank quicker is two fold. The first is they typically have a more simple URL structure which allows search engine spiders to index it easier. The second reason is the fact that the algorithms like content that is updated often. By using a weekly or even a daily blog writing schedule you can significantly increase the PageRank. If your blog is hosted on your domain (not a hard thing to do), that is more exposure for your website.

A Package for Every Customer

We offer a large variety of services and packages to meet a variety of different needs or budgets. We may even be able to work with you to develop a custom package specific for your project.

Online Tracking of Your Projects

One feature we offer is a convenient Customer section where you can log in whenever you want to see the status and progress of your job.

SEO Overhaul

We offer an indepth SEO overhaul package that will get your website on the right path. This package is suitable for websites that have been built with SEO methods in mind as well as those that have not. We guarantee Top 10 Rankings within 6 months or your money back with this package!

Phase 1: In-depth Research and Consultation

The first step we take is a close inspection of your website for any major technical problems. Certain aspects of web design can possibly be a hurdle for future improvements. We want to avoid that. We set one of our SEO specialists onto the task of researching your target demographic and keywords that will bring in viewers. Before we do any further work, our professionals consult with you and finalize a list of keywords to integrate your input.

Phase 2: Development of Your Content

The next step brings our content team into the picture. They develop your website with information that is appealing both to search engines and the eyes of humans. We make every attempt to preserve as much of your original content as possible. They will also regularly consult with you to ensure that they are providing a website that represents you and your message how you want it to.

Phase 3: Mechanical Redesign

During this stage our SEO experts will go over your website to make sure it is as streamlined and efficient as it can be for search engines. They look for things like bad links, ineffective tagging, or inefficient organization. We do not seek to destroy your original design or message through this process. It will likely involve reorganization to make your website work the way it should be for you. We only employ White Hat, ethical methods to meet these goals.

Phase 4: Offsite Link Building

A link building campaign is instituted to begin to generate the interest you want out of your website. PageRank is largely calculated off of the number of one-way links to a particular piece of content. A one-way link indicates that the person posting it found that information useful enough to spread around to others. Therefore, we use approved of methods to generate offsite links and get more interest on your website. More links will bring in more attention which will bring in more links; and so on.

Some strategies we use include the following:

  • Directory and website linking.

  • Link exchange with other relevant websites.

  • Directory submissions to be more easily found.

  • Article Syndication and Blog Reviewing allow link building with popular sites.

  • Shared link building and targeted link purchases.

Phase 5: Search Engine and Directory Submission

In this phase we undertake offsite SEO involves practices such as directory and search engine submission. We submit a sitemap with Google and Yahoo to make it easier for their spiders to document your website. The submissions we do go to fee and free type directories that include Lycos, Altavista, Yahoo Directory, LookSmart, and many more.

Phase 6: Reports

Transparency is an important part of this business because it is hard for a website owner to necessarily know what is being done for his website. We want you to see exactly what you are paying for. A report is generated on your ranking before we begin your project. After that, you will receive a monthly report so you can see the impact that our optimization is having. Your website is monitored and we make sure it is not dropped out of any of the major search engines on a weekly basis.

As always, we are just a phone call away if you have questions.

Fee Structure:

Competition on keywords in the search engines can be rough. Fees will largely depend on how competitive they are. Please contact us to request a quote and an SEO professional will be in touch soon.

Rank Guarantee:

After we review your website and the competitiveness of the keywords involved, we will be able to make you a realistic guarantee to your requirements. There is no doubt in meeting any SEO guarantee that you receive online, and normally will be outdone.

All of our optimization packages offer the same following basic guarantee: XXXWEBSITENAME offers a money back guarantee on “Complete SEO Package” if we fail to give you any top 10 positions through the course of 6 months. This guarantee is not specific to a keyword or a particular search engine. If you would like more information or examples of this process at work please contact one of our specialists who can cite them from our professional experience.*

Disclaimer: Guarantees of any form will have to be stated explicitly in an agreement that will be signed by and between the client and XXXWEBSITENAME. Refunds will include only the service charges and not any fee paid towards paid directory inclusion such as Yahoo Directory submission ($299) as these fees are paid directly to these directories.